Brief:

To create a brand identity for a patisserie/bakery brand new to the market while keeping in mind various application uses. The logo must have a western and modern touch to it.

​

Concept:

The logo design including the font selection has a traditional British style of patisserie branding. The Bakery Chef icon symbolises professionalism and the readability of the content is as per its hierarchy. The idea behind the concept here is to create a chef i.e. the “R” that portrays a humanistic approach and brings out a charter to connect with the target audience.