Rajah Spices
Promotional Posters, Outdoor Print Campaigns, Creative Assistant for TVCs Episodes, Website Design
Rajah is a spice brand that was founded back in 1931 when a former Indian army officer yearned for home-cooked food in London and realised there was a market for this. Rajah soon grew in stature and acceptability. From a household name amongst South Asian families to a firm favourite of Caribbean home cooks in the UK, today Rajah rules South Asian kitchens and hearts in the UK.
Concept - Website:
Since the target audience was British Asians and South Asians, from the older generations to the new generations, we created a website design that would not only display products but also be knowledgable and resourceful to prepare dishes if you were new to cooking.
The idea was to create a "Spice Diary" that provided all the information about the spices.
eg: If we take Chilli from the spice diary, we have chilli spoken in various Languages, a bit of its History, how it is Cultivated, how to Use and Storage tips and its Beneficial Effects. This information has been provided for every spice in the products category.
