A little more about me...
My name is Nishita Harsora, I am a multidisciplinary Communication Designer specialising in Branding with over nine years of experience.
Over these few years, I got the opportunity to work with clients based in a diverse market. Created deliverables comprising of Brand Identities, Websites, Packaging design, Interior Design Graphics, Leaflet Design, Editorial, Web Banners, Social Media campaigns, Posters, Hoardings, Illustrations etc. I have also worked as a production assistant and lead styling roles for photoshoots & TVC's.
Every brand is unique to me and has a different story to be told. I believe in solving problems, visually. I use research-optimised learnings to create extraordinarily intuitive, conceptual & effective brands.
My Success Story
In December 2018, I had been invited by MIT Institute of Design, Pune to be on the Jury Panel as an External Jury Member for 3rd-year Graphic Design students. Having been a student at MIT ID, sitting on the other side of the table was an honourable moment for me.
Again, I was invited to be on the External Jury Panel in May 2019 for 2nd-year Graphic Design students.
Work Experience
InMobi
Aug 2021 - Mar 2024
(Bangalore, India.)
Pixplode Communications
Apr 2017 - Present Full Time (Mumbai, India.)
Eumo (Eureka Moment)
Sep 2016 - Mar 2017 Full Time (Mumbai, India.)
Here & Now 365
Jun 2014 - May 2016 Full Time (London, UK.)
Edge & Barrett
May - Jun 2013 Internship
Dec 2013 Internship
(London, UK.)
Epigam Digital Pvt. Ltd.
& Movie Talkies
Jun - Jul 2012 Internship (Mumbai, India.)
Wolffkraft
June 2021 - Present
(Bangalore, India.)
Brand & UX Design Director
Brand & UX Design Director at Wolffkraft LLC, with over a decade of experience in branding and user-centered design, blending strategy and creativity to deliver impactful solutions.
Art Director
Enhanced Brand Reach: Developed strategies for native ads, notifications, and Playstore optimisation which witnessed 50% jump in installs, Glance lock screen & in-app creatives, boosting user engagement across platforms that hit first widget open rate of 72.6%.
Unified Design Processes: Standardised UX templates, bridging collaboration between design, development, and marketing for consistent experiences.
Digital Transformation: Led the mobile-first website revamp creating a user-centered experience, developed the 2023 brand guideline that elevated brand perception.
B2B Segment: Created and templated pitch decks for global audiences, driving effective communication for the marketing and sales teams.
Co-Founder & Principal Designer
As an individual, I am always searching for an opportunity to make a difference and motivate a positive change in the world through my imagination by exploring the interactive world of Graphic Design.
.. ...this lead to the birth of Pixplode Communications.
With some past experience I decided to form my own startup which lead to the birth of Pixplode Communications. Designed conceptual brand identites, packaging design, promotional collaterals and campaigns for various brands like Eylina Cosmetics, MousseStruck, BeingFit Kitchen, Perrier, Proracle Enterprises Pvt. Ltd., SOT Suit, SV Engineering, Stimulate, Azed Services Real Estate, Avans Smart Tech, Redburry Cakes, Devi, MM Interiors, Hastkala, Ambica Roto Technology Pvt. Ltd., 7 Stitch, Cortex-Q, Victorian Tiles UK and many more.
Packaging design for MousseStruck, BeingFitKitchen, 7 Stictch, Devi etc., designed promotional campaigns for Eylina Cosmetics, Hastkala, Asaan Health Solutions etc.
Designed conceptual environmental graphics by creating a visual aid that gave an experience to the Gulmohur Eye Clinic.
Graphic Designer
After returning to Mumbai, I worked as a lead designer for various projects, where I was working alongside Architects and Interior Designers.
Designed environmental graphics for the Data Center atrium and floor lobbies at Reliance Jio, Ghansoli, Mumbai. Also worked on the concept of ideation and way-finding for Building 23.
Conceptualised and designed environmental graphics for DHFL office space.
Worked with a multi-disciplinary team on the concept of developing school labs for Unify Global School (5 floors with 10,000 sq ft each) into a live experience for impactful learning and designed Educational Space Graphics for experiential learning.
Graphic Designer
Here & Now, gave me a unique multicultural experience where I worked as a Creative Associate. Here, I worked on various strategically led campaigns targeting Britain’s culturally diverse market.
Designed campaigns for brands like Rank Hovis, Vitamalt, Rajah Spices, TRS, Asda, Air India UK , Axis Bank UK, ICICI Bank UK, Union Bank, a few events like Unesta Home Show, HDFC Home Show, Union Bank and Dr Batra launch collaterals and some others. Promotional Collaterals for NGOs like Art of Living, Kusum Foundation, Isha Foundation, etc.
I also worked as a production assistant for a few episodes of Rajah Spices and Dabur TVC’s, Rajah Spices - Wattan Ki Khushboo Episodes with Manju Malhi, a British-born Chef and award-winning author.
Along with the above, I was fortunate to design various collaterals for The Regional Pravasi Bharatiya Divas (Overseas Indians Day) also called as RPBD that was held on 17th & 18th October 2014 at the Queen Elizabeth II Conference Centre, Westminster, UK. RPBD 2014 Convention was the eighth such conference held outside India where it connects India with its vast Indian Diaspora. Also, created a Media Invite for the Narendra "Modi Express" Bus Launch for his visit in November 2015 in the UK.
Graphic Design Intern
During the summer break, I interned at Edge & Barrett, London as a graphic designer where I worked on British brands based in London like the Winchester White, Zippers Restaurant, Dryland, etc. Since I was still pursuing my education at that time, here I learnt how to make effective presentations that were majorly targeting the British audience.
Due to the rappo we had there as a team, I was fortunate enough and was called back in the Christmas semester break to intern on a project.
Graphic Design Intern
The experience I gained working at Epigram, a leading Advertising agency in the Entertainment industry; was absolutely exceptional as I was working directly under Mr Nabeel Abbas, the founder. I got an opportunity to assist as a conceptual designer for Preeti Zinta's photoshoot who is a Bollywood actress, where I had conceptualized the shots to be taken for the movie poster. Here, I learned a lot of post-production photo editing skills, understanding behind the scenes in the Bollywood industry.
I got an opportunity to work on the digital content for the film OMG (Oh My God), designed an illustration for promotional purposes. Also, worked on digital media design for Abu Jani Sandeep Khosla.
Extra Curricular Work Experience
Rotaract Club of Mithibai College - RI District 3140
2008 - 10
(Mumbai)
Been elected Head of Department for Creatives as well as Web Communications.
• Awarded "The Best Digital Communications" at Rotaract Annual District Award Function.
• Awarded "The Best Project - Website" at Rotaract Club of Mithibai College.
Education
LCCA (London College of Contemporary Arts)
2016
(London, UK.)
Following my passion for photography, I pursued a short course in Fashion and Editorial Photography. Through this course, I learnt different lighting conditions, both studio and outdoor. Also, got some experience on how to direct the shoot while working with models, location scouting, editorial compositions and post-editing.
Northumbria University
2012 - 14
(Newcastle upon Tyne, UK.)
MIT Institute of Design
2010 - 12
(Pune, India.)
Mithibai College
2008 - 10
(Mumbai, India.)
At Northumbria University, I gained immense cultural and technical exposure using the traditional printing techniques like the Letterpress & Screen Printing facilities. In this advanced world of Design, it is very important for a graphic designer to know where it all begun. The course at Northumbria was comparatively different from what I pursued in India as it challenged our creative minds to think out of the box. I also, got the opportunity to work on live briefs that were based on branding and packaging which helped me understand the crux of design and interpret the brief requirement at its best.
I completed 2 years of my foundation from MIT ID where I got to explore all fields of design study, right from the colour theory, history of art, perspective drawings, photography, ergonomics, human anatomy, typography and lots more. I gained immense practical knowledge while working with different kinds of materials ranging from clay, metal, wood, paper mache, wireframe structures, etc.
Further on I was given the opportunity to go overseas for a twinning program in BA (Hons) Graphic Design at Northumbria University.
At Mithibai College I opted for Arts pursuing the following subects; English, Information Technology, Logic, Psychology, Sociology, Geography, Economics & EVS.