Maa's Choice

Brand Identity, Brand Collaterals, Packaging, 
Brand Launch Campaign, Promotional & Event Collaterals

London

Maa's Choice is a brand by Rank Hovis, a leading Bread company in the United Kingdom. Maa's Choice is a new verticle targetting the British Asians staple bread being Rotties. The brand has 3 products - Fine White, Medium White and Self Raising Flour.

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Challenges we overcame: 

How to make the new brand stand out on the shelf?

How can the young British Asian who do not cook that often figure the difference between the flours and its purpose?

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The idea here was to give each pack a defined, vibrant colour and the visual of "Rotties & Naans" show how fine or coarse the flour is and we made use of the cooked Product itself for it to be identified easily. .