Gulmohur Eye Clinic
Conceptual Environmantal Graphics, Signage
Mumbai
Gulmohur Eye Clinic, by Dr Rahul, is also a hospital to conduct eye surgeries and other eye treatments.
Brief: To design the clinic space targeting new patients, awareness of the hospital, making their experience memorable and relatable to the hospital.
Challenges we overcame:
How can a clinic look attractive? Clinics are the least attractive spaces that passers-by would peep in. How to make the public aware that Dr has a full-fledged hospital to conduct eye surgeries as well.
Concept:
The idea and language were built on making the experience of a patient memorable, taking them through a journey that makes them feel positive. After all, it is the eyes we are talking about!
Keeping in mind the existing branding and create a unique design language for the brand.
When there are passers-by on the street, this door catches the eye due to its vibrancy.
The diagrammatic eye and the
services offered are very well highlighted.
While patients sit waiting for their appointment, this door provides knowledgeable information related to the eye.
