BeingFit Kitchen
Packaging Design, Menu Card Design & Social Media Design
Mumbai & Udaipur
BeingFit Kitchen is a Dark Kitchen that provides healthy measured meals by hand delivery only.
Conceptual thinking and designing a new visual language for the brand.
Brief:
To redesign the visual language for BeingFit Kitchen keeping in mind that the design must work for both Vegetarians and Non-vegetarians. Redo an interesting packaging that attracts more consumers.
Challenges we overcame:
The biggest challenge for me was to change the mindset of healthy food being tasteless and boring.
How can this brand look as delicious as a regular restaurant food but serve healthier, controlled meals?
How can the Packaging represent the brand to be both Veg and Non-Vegetarian?
Importantly, the previous packaging had layers along with the box itself eg: a plastic bag per order that contained a Meal Box, Cutlery Kit in a separate zip-lock packet, and a tissue.
Through the sleeve packaging design, now cutlery fits on each side and the tissue handed separately since it is only a delivery kitchen. No plastic bags required anymore.
Social Media design
